Colouring books are trending – Adult colouring books. No longer is colouring-in just for kids, but considered and noted by numerous psychologists an acceptable form of activity to combat stress and anxiety. In the last six months, colouring-in books have topped Amazon charts, with British illustrator Millie Marotta’s ‘Animal Kingdom’ coming in at number six this week. The beautifully illustrated book is filled with creatures and natures of the world ready to be coloured in; you’re even encouraged to add your own fine lines to the drawings. And, if colouring butterflies, and clusters of flowers that form hefty Rhinos and Asian Elephants doesn’t take your fancy you may prefer to try your hand at colouring Ryan Gosling, Lady Gaga or celebrities alike in UK Artist, Writer, & Publisher Mel Simone Elliot’s series ‘Colour Me Good’.
The UK however, are not the only countries to immerse themselves in the relaxing and mindful activity of colouring; France have clocked on, reporting 3.5m in colouring-in books sales last year. In Brazil, they made up 17% of total book sales for the year. And, Spain’s well-known cartoonist Forges has published Coloréitor, heralded a de-stress book with its preface written by psychologist Luis Rojas Marcos who proclaims “colouring comforts us, gives us peace, and lets us enjoy ourselves -- it even temporarily frees us from daily pressures... Although colouring a couple of hours does not eliminate all problems and worries, it takes us away and relieves us from the stress that overwhelms us."
So, in the line of work we’re in, we thought it’d be rude not to print our very own colouring book for those that want to enjoy and entertain the wonderful art of colouring-in; be it to calm the mind, relinquish your artistic skills, or simply regress to your youthful days to yet again experience the sheer joy one receives from colouring in.
Very soon, we will be releasing in collaboration with Clunkydoodles a Limited Edition Anti-stress Clunkydoodles colouring book. Clunkydoodles? You might say? “It all began as an inspired accident” from the words of its creator Duncan James also designer for a top advertising agency in Clerkenwell, who, during a tedious client briefing began doodling when “something fascinating started to happen. A cartoon character, began to emerge from my idle scribbling.” Since, Duncan’s Clunkydoodles' have taken London by storm. We are seeing Duncan's bold, black and white designs emerge in cafes, workplaces and interior and exterior environments capturing our attention, drawing us into his imaginative world of robot inspired sketchbook of characters.
If you'd like to get first hands on one of our vibrant funky Clunky colouring books, we’ll be giving away 20 books on Twitter, before they go on sale on our website so follow us for your chance to win @MJGroup_EC1 and STAY TUNED for details.