The British-Jamaican reggae musician Levi Roots, who first graced our TV screens eight years ago on the BBC’s Dragons’ Den has just opened up a restaurant in Westfield Stratford City. Levi managed to secure an investment on the ‘Den’ from Peter Jones and Richard Farleigh back in 2008 of £50,000 for a 40% stake in his Reggae Reggae Sauce business. Since he secured the investment, Levi’s Reggae Reggae sauce has stacked our shelves in leading supermarkets across the country, and since become a household name.
This week is the soft-opening launch for the restaurant, with doors opening to the public on the 7th December. The Caribbean Smokehouse has been designed by our London based friends B3 Designers, who recently just completed the design of another one of London’s newest restaurants Canto Corvino in Spitalfields. Yet again, they have done a superb job of the interior, fit-out and complete branding for the Smokehouse. It’s fresh, colourful and beach house-esque. Caribbean flavours disperse from an open kitchen in the centre of a contemporary colourful space and Reggae music accompanies the food and creates ambiance and atmosphere.
We caught a sneak peak of the menus B3 designed, printing three in total – the Children’s Menu, the Drinks and the Main. You’ll find mouth-watering Jamaican goat, Jerk Chicken and all the street food we yearn for in the Brixton and Notting Hill Carnival months amongst other Caribbean favourites. There’s even a list of juicy Jamaican rum cocktails to get you going.
Levi Roots’ Caribbean Smokehouse is offering 50% off all food until this Friday 4th December, so if you enjoy genuine Caribbean cooking grab yourself a table and in the words of Levi, ‘Remember it’s not a restaurant, it’s a ‘Rastaurant’.