Project: MJ Group were recently tasked with rebranding City and Guild’s London based offices on Giltspur Street. We produced printed frosted manifestation, digital wallpaper and reception-based vinyls and graphics.
The rebrand also consisted of new logos for other companies based within the Giltspur Street and Giltspur House offices: ILM, Kineo and DigitalMe. City and Guild’s new brand itself, was approached with a modern and minimalist twist, evolving from the more traditional and serif depiction in its original format. MJ group installed over various stages, liaising with both City and Guilds and Sea Design in creating a professional and modern aesthetic capable of lasting the longevity of the brand life-span.